News & Press Releases EN | Lead Generation

The social media marketing challenge: who visits the company website?

Currently social media is all the hype and many possibilities are available for marketers to use social media marketing for attracting potential customers. However once they have landed on the website, marketers have no clue of the identity of these visitors.

London, UK - 21 Feb 2010 – The web service LEADSExplorer solves the problem of the incognito visitors that are landing on your website due to your social media marketing efforts.

Today there are many possibilities and different channels are available for marketers to address and attract potential customer to the company website: Facebook, Twitter, LinkedIn, Youtube, blogging, content marketing, article writing and even PR.
All these marketing driven efforts generate traffic and bring visitors to the website looking for more information by the interest created by the social media marketing.

Although they are interested only a minority of these visitors will ever contact the company and then even a large part of them will even use a web based email address (gmail, AOL, Hotmail, …) which has no value as you don’t know the company name.

As a result all your social media marketing efforts have little effect and bring minimal number of leads and hardly any business.

In order to solve this problem LEADSExplorer provides the company names of the visitors, their location (country, city), time zone location of their PC, language, Internet origin (search terms used, referencing website, link clicked) and their interest based upon the pages visited.

This data will allow you to know who is visiting your website and evaluate (qualify as lead) if the company is interesting enough to contact them.
This solution works for both new leads and existing customers, who you can follow their activity on your website during each step of your sales process.

For more information about this powerful visitor identification information, lead generation and customer intelligence system, please visit: www.LEADSExplorer.com

About Engago Technologies Ltd.
Engago Technologies is a leading provider of on demand lead generation, visitor conversion and customer retention by delivering actionable information for businessmen to drive new business, increase revenue for all industries.
Engago Technologies Ltd. is a privately held company headquartered nearby London, UK and was winner Red Herring 100 Europe in 2008.

Web analytics are for the webmaster, whereas LEADSExplorer is for businessmen.

Web analytic data is aggregated website visit data for the webmaster, whereas LEADSExplorer is to be used by the businessmen for lead generation and customer retention by providing comprehensible visitor centric information.

London, UK - 17 January 2010 – The Internet service LEADSExplorer delivers actionable information for businessmen by identifying the visitors on your website by company name and their interest in products or solutions.

Web analytics solutions provide aggregated data concerning the traffic and the flow of the visits on the website with goal to provide website statistics and analytics for improving the website efficiency and conversion. This data is to be used by the webmaster or the web marketing manager.

However, all other departments of a company have a different need for website information: to know who visits the website, interests and their increase or decrease of interest.

Marketing will be interested in visiting companies for lead generation.
Salespeople are interested in potential buyers or the see how people have reacted on a telephone call or email.
The CFO and CEO will be interested to know the visiting financial institutions.

Every department has different reasons for retrieving visitor centric data from the web site, not generic website traffic data.
The visiting data needs to be represented “visitor centric” and to be formatted in a comprehensible manner with useful actionable information.

In order to address the need for “visitor centric” information, LEADSExplorer provides:

Company name, language, country, …
Pages visited, time spent on pages, indicators of interest, …
Increase of decrease of interest
…

Information ready to be used by every department in the company.

For more information about this powerful “visitor centric” information and customer intelligence system, please visit: www.LEADSExplorer.com

Concerning Engago Technologies Ltd.
Engago Technologies is a leading provider of lead generation, visitor conversion and customer retention web services that enable sales and marketing professionals to generate more sales opportunities from new and existing customers, drive new business, increase revenue while at the same time decrease the operating costs applicable for any industry throughout the world.
These new breed of services are delivered On Demand as Software as a Service (SaaS) allowing to be used from anywhere as they only require a browser

LEADSExplorer turns web traffic into sales by generating more leads, monitoring nurturing and improving customer retention

Sales and Marketing teams achieve impressive improvements in lead generation, nurturing and customer retention leading to more revenue.

London, UK – November 27th, 2009 - Engago Technologies Ltd, a leading provider of BtoB web service (SaaS) solutions, allows companies to get more sales from their web traffic by generating more leads, allowing monitoring nurturing and improving customer retention.

Most companies focus mainly on lead generation for increasing their business.
LEADSExplorer will increase the number of leads generated by revealing the names of the companies visiting their website and indicating their interest by the pages visited and search terms used for lead qualification, taking the cold out of cold calls.

Once a lead has been qualified, LEADSExplorer provides the necessary tools to monitor the lead nurturing in order not to miss any potential customer.
Thus improving significantly the chance on a successful deal.

As customer retention is often more effective than lead generation, LEADSExplorer allows Sales teams to address timely their customers using the most appropriate message.
LEADSExplorer brings the unique solution to increase your sales with generating more leads, monitoring nurturing and improving customer retention while at the same time driving down the cost of operation for marketing and sales.

In order to learn more about LEADSExplorer please visit the web site: www.LEADSExplorer.com

Concerning Engago Technologies Ltd.
Engago Technologies is a leading provider of BtoB lead generation, visitor conversion and customer retention solutions that enable sales and marketing professionals to generate more sales opportunities from new and existing customers, drive new business, increase revenue while at the same time decrease the operating costs applicable for any industry throughout the world.
These new breed services are delivered On Demand as Software as a Service (SaaS) allowing to be used from anywhere as they only require a browser.

Engago Technologies Ltd. is a privately held company headquartered nearby London, UK and was winner Red Herring 100 Europe in 2008.

By removing 2 out of 3 uncertainty factors LEADSExplorer improves cold calling and email marketing

LEADSExplorer significantly improves cold calling and email campaigns as it takes out the uncertainty of timing and proposition subject from both lead generating methods.

London November 8th, 2009 - Engago Technologies changes the lead generation with LEADSExplorer by using the natural search of visitors as indicator for interest.

Many companies currently use email campaigns to attract visitors to their website landing pages or use cold calling to generate leads. They send out large amounts of emails to possible interested parties or call upon lists of market target groups. This is like gambling with many uncertainties.

What is the chance of:
- Addressing an interested employee or decision maker from the target group?
- At the right moment?
- Presenting the appropriate message to the current problem?
Being a multiplication of 3 probabilities the resulting chance of success becomes very low.
The lead generation methods of using:
- Mass emailing
- Cold calling
will interrupt many people and still both will have little success due to the low probability.

Visitors who come naturally by organic search to a B2B website have an interest in finding a solution for a problem they currently have.
By identifying these visitors by company name and by qualifying them as lead, the number of companies to be contacted for lead generation will be significantly lower and manageable.

This method takes out the probability of:
- Timing: the company is already looking for a solution
- The appropriate message: the solution can be identified by the pages visited
Enhancing significantly the chance of getting a positive response on the cold calls or email campaigns.

Cold calling on warm (= interested) companies is much more successful.

For further information: please visit: www.LEADSExplorer.com

Concerning Engago Technologies Ltd.
Engago Technologies Ltd. is a provider of web services for businesses in BtoB in order to allow them to generate more business by leveraging their existing marketing investments. The use of the Internet beyond having a website.

LEADSExplorer enhances on-demand visitor and customer intelligence service with improved email reports and adding pdf

The initially supplied concierge report of visiting companies was successful but users demanded more information and convenience in use which has been solved by the reworked and the newly created reports.

London October 10, 2009 Engago Technologies Ltd., a leading provider of on-demand Customer Intelligence services, today announced email report enhancements of LEADSExplorer.

The LEADSExplorer www.LEADSExplorer.com report functionality compiles visiting company and visitor data into actionable sales reports delivered by automated emails that benefit sales staff and executive management.

These reports give an overview of which companies that have visited the website and the intensity and frequency of the visits, allowing for quick qualification of interested visitors of companies.
The concierge reports are a hit amongst cold callers as it allows them to call companies that are really interested in products or services. The cold calls are more specific by knowledge of the visited pages indicating the interest.

Upon request from users the daily or weekly email report have been enhanced and are also provided as pdf.
The first report includes now a direct link to the specific web page in the application in order to save time when remarking a potential customer.
In order to increase the information and data a second report has been created for improving the follow-up on the visiting companies: lead acquisition and conversion.
LEADSExplorer is a web service that reveals the names of the companies visiting, their Internet origin, their geographic origin, their language and their interest in your products or solutions.

Concerning Engago Technologies Ltd.
The aim of Engago Technologies Ltd. is to provide web service solutions for corporations, focusing on services for business support

The Internet Caller-ID of website visitors for lead generation and customer retention provided by LEADSExplorer.

Lead generation and customer retention will improve by converting the Internet Caller-ID into the company name of the website visitor using the LEADSExplorer web service.
No contact form needed.

London, UK 12 September, 2009 -- The web service LEADSExplorer of Engago Technologies Ltd. converts the Internet Caller-ID into the company name of the website visitor. When receiving a telephone call people expect to see the name of the caller (or Caller-ID) on their telephone or handset allowing to ignore the call or to be prepared for the conversation.
A similar unique identification on the Internet exists (IP Address), which can be used to identify visitors on the website by company. LEADSExplorer provides such a service not only identifying the company name, but also:
- The Internet origin (referencing website or advertising) or the search terms used
- The geographic location of the PC and the ISP location
- The language used
- The web analytics for each company
At the same time it allows reviewing the film of the pages visited to determine the visiting company's interest based on how long and which pages were visited.
This information is to be used for both lead generation and customer retention.

No online contact form required for knowing what company visits your website and why it visits.

Deploying LEADSExplorer requires no up front investments in software or infrastructure as it is a web service (On Demand).
LEADSExplorer handles a 'Pay as you Go' pricing and offers a 30 days free trial.

For further information please visit: www.LEADSExplorer.com

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Improved disclosure of company names of the website visitor web service.

By adding an additional method to the current method of revealing the company names of website visitors, LEADSExplorer has improved their service.

London, 23 May, 2009 - Engago Technologies Ltd. has deployed an improved version of LEADSExplorer: the real-time visitor company identification web service that allows finding, identifying, qualifying, addressing and converting website visitor into customers.

Based upon the experience gathered in the identification of the company name of visitors on websites, a heuristic has been developed.
The heuristic has been added on top of the existing identification method.
The combined method results into revealing more company names and domain names of the website visitors.

Due to common demand to have only to browse companies and not the people who access the Internet from their home, separate views have been added to DISCOVER that show:

Only companies
Already saved or known companies.

This allows the user to just browse through the visiting companies without the residential surfers.

These improvements will allow for even better and more efficient lead generation using website visitors by knowing more companies and their interest by pages visited, search terms used, Internet origin, geographic origin, language used and analytic visit data by company.

For further information please visit: www.LEADSExplorer.com

About Engago Technologies Ltd.
The aim of Engago Technologies Ltd. is to provide companies in business to business with useful and revenue generating web service solutions.
As a first service, LEADSExplorer transforms the way B2B companies:

Find, identify, qualify, reach, and convert new customers from website visitors
Improve their customer retention.

The real-time solution is based upon their proprietary technology developed over several years.

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Providing the first seamless real-time integration of website analytical information and CRM.

LEADSExplorer is the first real-time seamless integrated web analytics and CRM for B2B that feeds the website visit information into the CRM. The perfect sales and marketing assistant for lead generation and customer retention.

London, UK – 26 April 2009 – Engago Technologies Ltd. is the first to provide the seamless integration of website analytics and CRM in one on demand service LEADSExplorer.

Most companies use at the same time a web analytic solution and a CRM without real-time integration. As both are being used by Marketing and Sales for lead generation, lead nurturing, selling and customer acquisition, it is obvious that a real-time seamless integration can only bring benefits as uploading or synchronizing data between both systems is not required.

LEADSExplorer is not just any web analytic solution as it provides visitor centric information like the company names of the website visitors, their Internet and geographic origin and their interest: the perfect marketing and sales assistant.

By implementing LEADSExplorer lead generation, lead qualification, lead nurturing, customer acquisition and customer retention are visually supported by the activity charts that combine website visits and the communications between the company and the lead, the prospect or the customer on a time axis.
This gives insight and follow-up on lead generation, the sales process or nurturing process.

In order to use LEADSExplorer a java script line, similar to what is used for web analytic solutions, is required to be inserted into the website or website pages.

The pricing model per use per month of LEADSExplorer allows controlling the expenses upfront.

For further information please visit: www.LEADSExplorer.com

About Engago Technologies Ltd.
Engago Technologies Ltd. is a privately held company, developing, marketing and operating online services for businesses in B2B. The goal is to provide organizations with the web services they require to take full advantage of the new technologies of the digital age.

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Using the company website only for lead generation is a waste, as nurturing and customer retention are equally important and feasible.

Improving lead generation, nurturing and customer retention using the company website with LEADSExplorer.

Londen – 22 March 2009 – LEADSExplorer, the web service to identify online visitors by company name provided by Engago Technologies Ltd., allows increase lead generation, better lead and customer nurturing and improving customer retention.

Lead generation:
All websites have many methods and systems in place to drive traffic to their website form all kinds of sources: advertising, online advertising, directories, press releases,…
Once people have clicked on the link, it is up to the visitor to take action to contact the company using contact information or an online form.
However only 2-3% of all website visitors will ever contact you or make an inquiry. Thus you are missing out on at least 97% of all potential buyers upfront.

LEADSExplorer reveals the company names and additional information of your website visitors in order to qualify them as leads using company information and the interest by the pages visited.

Using Internet data mining will allow finding contacts within the visiting company which will improve and increase your efficiency in cold calling (by telephone or email) as these companies are already interested.

Lead and customer nurturing:
LEADSExplorer shows the website visits together with the communications from the contact history in the CRM on a time chart.
This makes it possible to improve leads and customer nurturing as you can follow up on the reactions by visits upon your communications.
Moreover marketing and salesmen can adjust or change the messages to the interests shown on your website.

Customer retention:
Now it is possible to timely contact the customer if he visits again or is not visiting any more.
Allowing preparing suiting communications using the knowledge of their interest derived from the pages visited.

The post-click marketing solution LEADSExplorer will bring a significant increase in lead generation, improvement lead and customer nurturing and customer retention.

For further information please visit: www.LEADSExplorer.com

About Engago Technologies Ltd.
Engago Technologies Ltd. www.engago.com is a privately held company, developing, marketing and operating online services for businesses in B2B. The goal is to provide organizations with the web services they require to take full advantage of the new technologies of the digital age.

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Goodbye trade show, hello World Wide Web trade show: Changing your lead generation

Say goodbye to the trade show, the booth and all the costs involved and let your company website generate the leads using LEADSExplorer. As the search engines have turned the Internet into a 24 by 7 World Wide Web trade show your leads are on your website.

As the search engines have turned the Internet into a 24 by 7 World Wide Web trade show, your leads are on your website: say goodbye to the trade show.
Let your company website generate the leads using LEADSExplorer.

London, 23 Feb 2009 – Engago Technologies Ltd. indicates that business people, instead of visiting a trade show, will search and find information on the Internet about products and solutions for their businesses. This is On Demand information gathering and solutions inquiring using the search engines on the Internet.

As a company running a booth on a trade show costs a significant amount of money and takes a large part out of your marketing budget and locks up time of your sales team.
As a decision maker or buyer it is costly to visit a trade show due to travel, lodging expenses and the time of the journey, whereas the search engines provide instant access to all possible information from your office desk or at home. The search engines have turned the Internet into a World Wide Web Trade show open day and night every day of the year.
Thus due to the costs involved, the budget restrictions of the recession and the convenience of the Internet, less people are visiting trade shows.

The main purpose of trade shows was to identify companies that are interested in your products or solutions, this in order to generate leads.
However a website hasn't got the capability to identify the interested companies on your website as people need to take the initiative to contact you or to submit their contact details for a White paper download, a demo or additional information.

The LEADSExplorer solution provided by Engago Technologies Ltd. reveals the company names of your website visitors and indicates their interest by pages visited, duration of visit, origin of visit, search terms used, number of repeat visitors by company. This information allows qualifying the visiting companies as leads.
Additionally using the embedded Internet Data Mining contacts can be found within the interested and qualified companies in order to cold call or email these people.

Integration of LEADSExplorer takes on average about 15 minutes and requires no investments up front in software or infrastructure.
LEADSExplorer handles a 'Pay as you Go' principle and offers a 30 days free trial.

For further information please visit: www.LEADSExplorer.com

About Engago Technologies Ltd.
Engago Technologies Ltd. www.engago.com is a privately owned company, developing, marketing and operating online services for businesses in B2B. The goal is to provide these organizations with the On-Demand web services they require to take full advantage of the new technologies of the digital age.
Contact: Info@LEADSExplorer.com

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Cold call on warm companies: those who have visited your website using LEADSExplorer. Taking away the fear of cold calling.

Instead of cold calling all possible companies in your market, just call those that have visited your website and using the knowledge of their interest in products or solutions. Knowing who to call using the Internet Data Mining of LEADSExplorer.

London, UK – Februay 1, 2009 The web service LEADSExplorer provided by Engago Technologies Ltd. allows improving cold calling efficiency by providing the company names of the website visitors and their interests in your products or solutions.

Engago Technologies improves cold calling by revealing the interested companies on your website with the web service LEADSExplorer.

The on demand LEADSExplorer web service:

Reveals the company names of the website visitors
Shows the interest by pages visited by visitor and aggregated by company
Gives insight in what they are looking for by the search terms used.
Provides Internet information on the companies visiting
Allows you to find contacts in these companies
Allows obtaining information on these possible contacts.

Using the above information it is possible to:

Qualify companies as lead (warm companies).
Cold call on warm companies knowing their interest and possibly the problems that needs to be solved.
Have contact names to address to in these companies by telephone call or email.

This information and knowledge will increase significantly the efficiency of cold calling and thus better lead generation as it is more likely to find an interested person in a company.
This solution will remove the fear of rejection of cold calling.
You will be cold calling on warm companies armed with the knowledge of their interest.

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Solving the problem of the 97% unknown website visitors, as only 2 to 3% of your online visitors will ever register or contact you, by implementing LEADSExplorer: the web service revealing the companies visiting your website for lead generation and customer retention.

LEADSExplorer www.LEADSExplorer.com identifies the companies visiting your website by company name and revealing their interest for Lead generation and Customer retention.

London, UK – 11 January 2009 – Engago Technologies Ltd. launches LEADSExplorer the online web service for website visitor identification by company name and reveals their interest in your solutions.

Only 2 to 3% of all your online visitors will ever:

register on your online form (for contacting or a download)
contact you by email for inquiry

leaving at least 97% of your website visitors unknown: you are missing lead generation.

In order to reach more of your online visitors, Engago Technologies has launched LEADSExplorer.
This web service reveals the company names of the visitors, their geographic location, language, and their interest by pages visited. All very valuable information for lead qualification and acquisition, which can also be used during the further sales process and for customer retention: as you know when they are visiting again.

Concerning LEADSExplorer lead generation and customer retention web service

If you want to turn your website into a lead generating machine, you require to insert only a small java script into the pages of the website, similar to most of the web analytic solutions.

Two pricing models:

Pay by visitors for the basic service: the number of visitors per month
Pay per lead for the complete service: buckets of leads per user per month

The latter allows controlling your expenses by buying a determined number of leads per month.

For further information please visit: www.LEADSExplorer.com

About Engago Technologies Ltd.

Engago Technologies Ltd. www.engago.com is a privately held company, which develops markets and operates online services for businesses.
The aim is to provide organizations with On Demand web services they require to take full advantage of the new technologies of the digital age.

Contact: info (at) LEADSExplorer.com

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LEADSExplorer listed on “Post-click marketing analytics” vendors overview

London, UK – 9 December, 2008. Engago Technologies Ltd., a global Saas provider for business solutions, is proud to announce that its’ Lead generation web service LEADSExplorer is listed on the market overview of post-click marketing analytics vendors in the WebMarketCentral blog.

LEADSExplorer is listed amongst 6 competitors in the market of “Post-click marketing analytics” that: • Automate the process of extracting visitor IP information from your log files or in real-time; • Match the IP address to an organization; • Filter out ISPs; and • Map the company name to one or more external databases to provide additional information (company size, industry, key contacts etc.).

Instead of using log files, LEADSExplorer operates in real-time providing visitor and company information on the moment they visit. Additionally it aggregates the visit information by unique visitor and company for a complete view on the interest of person or the company.

The companies can be addressed after qualifying the visiting companies as leads by the website visit data: pages visited, duration of visits, repeat visitors, Internet origin, language, and geography

About Engago Technologies Ltd.
Engago Technologies Ltd. (www.engago.com) is developing, operating, marketing and selling web service solutions for B2B engaging the web into dynamic applications and allowing companies to take advantage of the new developments in Internet technologies.
The lead generation and optional CRM solution LEADSExplorer (http://www.LEADSExplorer.com) is the first service released.
Contact: info@engago.com

About WebmarketCentral
WebMarketCentral (http://www.webmarketcentral.com) is a portal site providing resources for interactive marketing professionals, including the latest web marketing and e-commerce news, helpful advice, webcasts, blog links, career opportunities and an extensive directory of online marketing resources. It also features the web's most comprehensive directory of marketing and advertising trade publications and calendar of marketing events.

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Engago Technologies Named a Finalist for the Red Herring 100 Europe 2008 Award

Malta, March 28, 2008 - Red Herring has announced that Engago Technologies Ltd. www.engago.com is a finalist of the Red Herring 100 Europe, an award given to the top 100 private technology companies based in the EMEA (Europe, Middle East and Africa) region each year.

Engago Technologies has developed the LEADSExplorer web service, combining lead generation from the customers’ company website, CRM and data mining.

“This year’s impressive list of submissions from companies demonstrates Europe’s growing role as a major center of innovation in the global technology sector,” said Red Herring Editor-in-Chief Joel Dreyfuss. “The exceptional accomplishments of European technology startups and entrepreneurs are a testament to the rapid advancements being made in building the European innovation ecosystem.”

Red Herring's lists of top private companies are an important part of the publication's tradition of identifying new and innovative technology companies and entrepreneurs. Companies like Google, eBay, and Skype were spotted in their early days by Red Herring editors, and touted as leaders that would change the way we live and work.

Red Herring's editorial staff rigorously evaluated several hundred private companies through a careful analysis of financial data and subjective criteria, including quality of management, execution of strategy, and dedication to research and development.

Red Herring will honor the Red Herring 100 Europe Finalist companies at its Red Herring Europe 2008 event. Scheduled for April 14-16, at the Westin Dragonara Resort, this intimate, three-day event is themed "The Pursuit of Disruption" and will explore how European firms are leading the charge in many technology sectors, gaining the competitive advantage, and driving entrepreneurial success in ways that create business opportunities for challengers and incumbents alike.

About Red Herring
Red Herring is a global media company which unites the world's best high technology innovators, venture investors and business decision makers in a variety of forums: a leading innovation magazine, an online daily technology news service, technology newsletters and major events for technology leaders around the globe. Red Herring provides an insider's access to the global innovation economy, featuring unparalleled insights on the emerging technologies driving the economy. More information about Red Herring is available on the

Internet at www.redherring.com

About Engago Technologies
Engago Technologies is a privately held software company based in UK, which aims to develop and operate web services for companies.
Committed to the "less is more" principle, LEADSExplorer www.LEADSExplorer.com is the first available service which uses the in-house developed Appmetrx technology.
Contact: info@engago.com