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Knowledge Base

What?

Just a collection of information we find interesting and related to our company and Internet business in general.

Web 1.0

Web 1.0 was the read-only web.

The Web 1.0 advertising era is over:
Several Web 1.0 Portals have recently issued a report about lowered ad revenue at the same time as online ad spending increases.
So targeted Banners are now complimentary, but are no longer the main driver for digital campaigns.

Web 2.0

Web 2.0 is the read-write web.

The Web 2.0 represents a broad collection of Internet technologies and business models.

Some characteristics: user-created content, lightweight technology, service-based access and shared revenue models. Examples: Social Networks, Collective Intelligence, Mashups, Peer-to-peer solutions.
Web 2.0 ideas encourage reach versus rich and ease-of-use (both for user and developer).
All of these services that make it easy for us to contribute content and interact with others.

Web 2.0 advertising = Engagement: Still the key to Web 2.0 is advertising.
However in comparison to Web 1.0, it's about creating or offering great content that engages the consumer in order to create brand advocates that spread the message(s) virally to their friends.

Web 2.0 - Tim O'Reilly

Tim O'Reilly has released a web 2.0 compact definition, following his 13 pages essay on web 2.0

"Web 2.0 is the network as platform, spanning all connected devices; Web 2.0 applications are those that make the most of the intrinsic advantages of that platform: delivering software as a continually-updated service that gets better the more people use it, consuming and remixing data from multiple sources, including individual users, while providing their own data and services in a form that allows remixing by others, creating network effects through an "architecture of participation," and going beyond the page metaphor of Web 1.0 to deliver rich user experiences. "

Web 3.0

By keeping the programming analogy:
Web 1.0 - the read-only web.
Web 2.0 - the read-write web.
The next phase would be Web 3.0 - the Read-Write-Execute Web.
- It will be more consumer oriented
- It will automate processes and will be processing information.

Enterprise 2.0

The enterprise is a slow-moving behemoth: Because of their bureaucratic and hierarchical structure, ideas largely flow from the top down.
Enterprise-level Web 2.0 apps are coming. However first large companies need to understand the value proposition, not the feel good proposition, of Web 2.0.
The good news is that the Web 2.0 idea is schooling a new generation of corporate management and executives in the benefits of service-oriented architecture (SOA), Software as a Service (SaaS), and beyond.

Distributing and installing software on local or company systems requires adaptation to present systems installed. Afterwards it involves local maintenance and updatability.

As the Web browser has universally spread on all imaginable clients: PC's, mobiles, phones, game consoles, it has become the unified platform to supply services to the world. Anybody in the world, using any browser, can access multiple services, without any set up or installation of software.

Knowledge versus Information

To a machine, knowledge is comprehended information.
New information produced through the application of deductive reasoning to exiting information.
To a machine, information is only data, until it is processed and comprehended.
Source: Evolving Trends

Perceived Usefulness & Adoption Rate

The technology adoption model:
Adoption Rate = Perceived Usefulness (PU) * Perceive Ease of Use (PEOU)

As these new tools are easy to implement and use, it is likely the PEOU is going to be high.

PU is "the degree to which a person believes that using a particular system would enhance his or her job performance" – software that is perceived to be useful gets adopted at higher rates.
PEOU as "the degree to which a person believes that using a particular system would be free from effort" – software that appears easy to use, gets adopted at higher rates.

One of the reasons that there is great excitement around these new technologies is they definitely are easy to use (have a high PEOU).

Most people will evaluate PU on compatibility and immediate personal value. Compatibility looks at how the software fits the user's values, beliefs, and ideas as well as the tasks that it will support. Immediate personal value is a question of whether you derive real value from the software early on.

In the past many systems were predicated on "come put lots of your information in" ... "we'll get value later." That just is not going to get adopted.
Source:  Luis Suarez



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